AFELÍN has recently published an interview with Sandra Pertíñez, CEO of Freematica, in which she analyzes the main management challenges of professional cleaning companies and the strategic role that digitalization plays in an increasingly demanding and competitive sector.

During the interview, Pertíñez explains that cleaning companies operate in a highly complex organizational environment, with staff distributed across multiple work centers, changing shifts, constant replacements, and intense pressure on costs and service quality. This reality, he points out, makes it essential to have specific technological tools that allow for real-time control and visibility of operations.

“Digitalization is now a strategic necessity for the cleaning sector. Customers increasingly demand transparency, traceability, and control of the service, and technology makes it possible to respond to these demands.”